November is Lung Cancer Awareness Month. Robert Cutty collaborated with Olympus to create a campaign promoting lung health and awareness.

Event highlights:

• Customized t-shirts sent to employees, launching a social video campaign with the hashtag #LoveForLungs.
• The event concluded with an aperitif at the company headquarters, featuring:
  • A medical presentation by Dr. Juliana Guarize.
  • An inspiring talk by marathon runner Cristiana Di Pietrantonio, who shared her courageous story of fighting lung cancer.

Watch the event video