Date
Category
Medical
About This Project

November is Lung Cancer Awareness Month. Robert Cutty collaborated with Olympus to create a campaign promoting lung health and awareness.

Event highlights:

  • Customized t-shirts sent to employees, launching a social video campaign with the hashtag #LoveForLungs.
  • The event concluded with an aperitif at the company headquarters, featuring:
    • A medical presentation by Dr. Juliana Guarize.
    • An inspiring talk by marathon runner Cristiana Di Pietrantonio, who shared her courageous story of fighting lung cancer.


Watch the event video