Date
Category
Fashion & Lifestyle
About This Project

Naples, July 20, 2019, 3:00 PM

Fifty influencers and the Robert Cutty team set sail from Mergellina Port aboard the Veliero Tortuga, kicking off the #BeachWavesSSP, the Sailing Social Party of Summer 2019.

Every detail was meticulously planned, from the setting to the activities, to deliver an unprecedented event.


The result:
A boat party beyond all expectations.

The location played a pivotal role in the event’s success—spending a day immersed in the unique views of the Gulf of Naples aboard one of the most beautiful schooners in Italy is truly a rare experience.

However, it was the combination of many elements that made the Beach Waves party unforgettable.

  • The expertise and stories shared by Marco Morciano, Alice Balossi, and Marco Cassella, who led masterclasses on travel, food, and beauty—three of the most trending topics on social media—left everyone inspired and amazed.
  • The incredible DJ Protopapa had everyone dancing from start to finish, creating the perfect summer soundtrack.
  • And the exclusive cocktails crafted by our bartenders, featuring Astoria Wines and Martini Fiero, added a luxurious touch.

The #SailingSocialParty2019 also provided an excellent opportunity to expand the Influencers Agency database of Robert Cutty, adding a curated selection of micro-influencers and brand advocates in line with the latest trends in this field.


Micro-influencers
are known for their focus on trust and engagement, sharing their passions with a smaller, niche audience. They have a high capability of reaching specific targets effectively.
Brand advocates, on the other hand, collaborate with brands they have strong affinity with, educating consumers about the brand’s unique attributes and encouraging them to become loyal customers.