26 Set Meta Ray-Ban Display: A New Era of Communication

How AR glasses are reshaping the way brands and people connect from Milan to Dubai.

The world of communication never stops evolving. Meta has just launched the Ray-Ban Display, the first glasses with an AR display integrated into the right lens, capable of showing notifications, real-time translations, messages, and much more.
This is no longer just about wearing a tech accessory: it’s about experiencing information in an immediate, immersive, and hands-free way.

Why is this a revolution?

Imagine reading an important message without reaching for your phone, receiving instant translations during an international meeting, or keeping track of key updates right before your eyes.
These glasses are not just a gadget they are a new communication channel that will transform how brands and people connect.

Milan Dubai: where the future takes shape

As a communication agency operating between Milan and Dubai, we experience digital transformation every day in two international hubs that set global trends.
Milan, the capital of creativity and design, and Dubai, the epicenter of innovation and technology, are our privileged observatories: here, we witness the birth of trends that redefine the present and anticipate the future.

Our approach

The Meta Ray-Ban Display are a concrete example of how the boundary between real and digital is vanishing.
For brands, this means new opportunities: from immersive experiences at events to real-time brand awareness, and increasingly engaging storytelling formats.
Our mission as an agency is to turn these innovations into effective communication strategies, leveraging every technology to bring brands closer to their audiences.

The future of communication is not tomorrow it’s today. And in a world where Milan and Dubai set the trends, the Meta Ray-Ban Display confirm that being ready for innovation means not just observing it, but knowing how to act on it.