{"id":21702,"date":"2023-03-22T17:03:02","date_gmt":"2023-03-22T17:03:02","guid":{"rendered":"https:\/\/robertcutty.com\/?p=21702"},"modified":"2023-03-23T13:28:55","modified_gmt":"2023-03-23T13:28:55","slug":"dallo-storytelling-allo-storydoing","status":"publish","type":"post","link":"https:\/\/robertcutty.com\/it\/dallo-storytelling-allo-storydoing","title":{"rendered":"Dallo storytelling allo storydoing"},"content":{"rendered":"<p style=\"text-align: left;\"><span style=\"font-weight: 400;\">L&#8217;ambito del marketing \u00e8 caratterizzato da un perenne <strong>mutamento<\/strong>, con l&#8217;emergere di nuove tendenze e strategie. Tra le tendenze in crescita, spiccano l&#8217;utilizzo <strong>dello storytelling e dello storydoing<\/strong>,\u00a0 che stanno diventando sempre pi\u00f9 popolari. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In questo articolo, esploreremo la differenza tra questi due approcci e capiremo meglio perch\u00e9 entrambi possono essere efficaci nella costruzione di un brand di successo.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Lo <strong>storytelling<\/strong> \u00e8 una tecnica di marketing che consiste nel raccontare una storia coinvolgente e memorabile che ruota attorno al tuo marchio o prodotto. Il fine dello storytelling \u00e8 di creare un&#8217;esperienza emozionale per il tuo pubblico, facendoli sentire parte di qualcosa di pi\u00f9 grande e significativo. <\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>In altre parole, \u00e8 una forma di narrazione che mira a catturare l&#8217;attenzione delle persone e a lasciare un&#8217;impressione duratura sulle loro menti.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">D&#8217;altra parte, lo <strong>storydoing<\/strong>, \u00e8 una tecnica di marketing che consiste nell&#8217;azione, nel fare, nell&#8217;essere. Questo approccio implica che il tuo marchio non si limiti a raccontare storie interessanti, ma che sia in grado di dimostrare il suo valore attraverso le sue azioni. <\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>In altre parole, \u00e8 il processo di creare esperienze tangibili e significative per il tuo pubblico, dimostrando che il tuo marchio non solo parla di un certo valore, ma lo vive davvero.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Mentre lo storytelling si concentra sulla creazione di una storia coinvolgente e memorabile e pu\u00f2 creare un&#8217;immagine positiva del tuo marchio nella mente del pubblico, lo storydoing si concentra sulla dimostrazione di azioni concrete che dimostrano il valore del tuo marchio ed \u00e8 in grado di dimostrare che il tuo marchio \u00e8 affidabile e autentico.\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-21709 alignleft\" src=\"https:\/\/robertcutty.com\/wp-content\/uploads\/2023\/03\/Blog-Storydoing.jpg\" alt=\"\" width=\"312\" height=\"208\" srcset=\"https:\/\/robertcutty.com\/wp-content\/uploads\/2023\/03\/Blog-Storydoing.jpg 1600w, https:\/\/robertcutty.com\/wp-content\/uploads\/2023\/03\/Blog-Storydoing-300x200.jpg 300w, https:\/\/robertcutty.com\/wp-content\/uploads\/2023\/03\/Blog-Storydoing-1024x683.jpg 1024w, https:\/\/robertcutty.com\/wp-content\/uploads\/2023\/03\/Blog-Storydoing-768x512.jpg 768w, https:\/\/robertcutty.com\/wp-content\/uploads\/2023\/03\/Blog-Storydoing-1536x1024.jpg 1536w, https:\/\/robertcutty.com\/wp-content\/uploads\/2023\/03\/Blog-Storydoing-700x467.jpg 700w\" sizes=\"(max-width: 312px) 100vw, 312px\" \/><\/p>\n<p>In sintesi, <strong>lo storyt<\/strong><strong>elling e lo storydoing<\/strong> sono due approcci diversi ma complementari al marketing. Il primo mira a catturare l&#8217;attenzione del pubblico attraverso una narrazione coinvolgente e memorabile, mentre il se<span style=\"font-weight: 400;\">condo dimost<\/span><span style=\"font-weight: 400;\">ra il valore del tuo marchio attraverso azioni concrete e significative. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sebbene entrambi possano essere efficaci da soli, la combinazione dei due approcci pu\u00f2 essere ancora pi\u00f9 potente nella costruzione di un brand di successo, <\/span><span style=\"font-weight: 400;\">creando un&#8217;esperienza di marchio completa e coinvolgente per il tuo pubblico.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&#8217;ambito del marketing \u00e8 caratterizzato da un perenne mutamento, con l&#8217;emergere di nuove tendenze e strategie. Tra le tendenze in crescita, spiccano l&#8217;utilizzo dello storytelling e dello storydoing,\u00a0 che stanno diventando sempre pi\u00f9 popolari. In questo articolo, esploreremo la differenza tra questi due approcci e&#8230;<\/p>\n","protected":false},"author":1,"featured_media":21725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":2,"footnotes":""},"categories":[1],"tags":[18,538,540,539,537,536],"class_list":["post-21702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorizzato","tag-business","tag-differenze","tag-marketing","tag-mutamento","tag-storydoing","tag-storytelling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dallo storytelling allo storydoing - Robert Cutty<\/title>\n<meta name=\"description\" content=\"Ti sei mai chiesto quale sia la differenza tra storytelling e storydoing? Leggi l&#039;articolo intero per capire le differenze.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/robertcutty.com\/dallo-storytelling-allo-storydoing\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dallo storytelling allo storydoing - Robert Cutty\" \/>\n<meta property=\"og:description\" content=\"Ti sei mai chiesto quale sia la differenza tra storytelling e storydoing? Leggi l&#039;articolo intero per capire le differenze.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/robertcutty.com\/dallo-storytelling-allo-storydoing\" \/>\n<meta property=\"og:site_name\" content=\"Robert Cutty\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-22T17:03:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-23T13:28:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/robertcutty.com\/wp-content\/uploads\/2023\/03\/Blog-Storytelling.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"427\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Robert Cutty\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robert Cutty\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/robertcutty.com\/dallo-storytelling-allo-storydoing#article\",\"isPartOf\":{\"@id\":\"https:\/\/robertcutty.com\/dallo-storytelling-allo-storydoing\"},\"author\":{\"name\":\"Robert Cutty\",\"@id\":\"https:\/\/robertcutty.com\/#\/schema\/person\/cf3d164cd06a8846e7f562dca6756562\"},\"headline\":\"Dallo storytelling allo storydoing\",\"datePublished\":\"2023-03-22T17:03:02+00:00\",\"dateModified\":\"2023-03-23T13:28:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/robertcutty.com\/dallo-storytelling-allo-storydoing\"},\"wordCount\":352,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/robertcutty.com\/dallo-storytelling-allo-storydoing#primaryimage\"},\"thumbnailUrl\":\"https:\/\/robertcutty.com\/wp-content\/uploads\/2023\/03\/Blog-Storytelling.jpeg\",\"keywords\":[\"Business\",\"differenze\",\"marketing\",\"mutamento\",\"storydoing\",\"storytelling\"],\"articleSection\":[\"Non categorizzato\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/robertcutty.com\/dallo-storytelling-allo-storydoing#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/robertcutty.com\/dallo-storytelling-allo-storydoing\",\"url\":\"https:\/\/robertcutty.com\/dallo-storytelling-allo-storydoing\",\"name\":\"Dallo storytelling allo storydoing - Robert Cutty\",\"isPartOf\":{\"@id\":\"https:\/\/robertcutty.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/robertcutty.com\/dallo-storytelling-allo-storydoing#primaryimage\"},\"image\":{\"@id\":\"https:\/\/robertcutty.com\/dallo-storytelling-allo-storydoing#primaryimage\"},\"thumbnailUrl\":\"https:\/\/robertcutty.com\/wp-content\/uploads\/2023\/03\/Blog-Storytelling.jpeg\",\"datePublished\":\"2023-03-22T17:03:02+00:00\",\"dateModified\":\"2023-03-23T13:28:55+00:00\",\"author\":{\"@id\":\"https:\/\/robertcutty.com\/#\/schema\/person\/cf3d164cd06a8846e7f562dca6756562\"},\"description\":\"Ti sei mai chiesto quale sia la differenza tra storytelling e storydoing? Leggi l'articolo intero per capire le differenze.\",\"breadcrumb\":{\"@id\":\"https:\/\/robertcutty.com\/dallo-storytelling-allo-storydoing#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/robertcutty.com\/dallo-storytelling-allo-storydoing\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/robertcutty.com\/dallo-storytelling-allo-storydoing#primaryimage\",\"url\":\"https:\/\/robertcutty.com\/wp-content\/uploads\/2023\/03\/Blog-Storytelling.jpeg\",\"contentUrl\":\"https:\/\/robertcutty.com\/wp-content\/uploads\/2023\/03\/Blog-Storytelling.jpeg\",\"width\":640,\"height\":427},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/robertcutty.com\/dallo-storytelling-allo-storydoing#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/robertcutty.com\/it\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dallo storytelling allo storydoing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/robertcutty.com\/#website\",\"url\":\"https:\/\/robertcutty.com\/\",\"name\":\"Robert Cutty\",\"description\":\"Agenzia di comunicazione ed organizzazione eventi per adulti e bambini\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/robertcutty.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/robertcutty.com\/#\/schema\/person\/cf3d164cd06a8846e7f562dca6756562\",\"name\":\"Robert Cutty\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/robertcutty.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/aee35d285e10ef71693ecb44208040923e0a2e5ff218097a4818ad48a83c6419?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/aee35d285e10ef71693ecb44208040923e0a2e5ff218097a4818ad48a83c6419?s=96&d=mm&r=g\",\"caption\":\"Robert Cutty\"},\"url\":\"https:\/\/robertcutty.com\/it\/author\/cutty2014\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dallo storytelling allo storydoing - Robert Cutty","description":"Ti sei mai chiesto quale sia la differenza tra storytelling e storydoing? Leggi l'articolo intero per capire le differenze.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/robertcutty.com\/dallo-storytelling-allo-storydoing","og_locale":"it_IT","og_type":"article","og_title":"Dallo storytelling allo storydoing - Robert Cutty","og_description":"Ti sei mai chiesto quale sia la differenza tra storytelling e storydoing? Leggi l'articolo intero per capire le differenze.","og_url":"https:\/\/robertcutty.com\/dallo-storytelling-allo-storydoing","og_site_name":"Robert Cutty","article_published_time":"2023-03-22T17:03:02+00:00","article_modified_time":"2023-03-23T13:28:55+00:00","og_image":[{"width":640,"height":427,"url":"https:\/\/robertcutty.com\/wp-content\/uploads\/2023\/03\/Blog-Storytelling.jpeg","type":"image\/jpeg"}],"author":"Robert Cutty","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"Robert Cutty","Tempo di lettura stimato":"3 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/robertcutty.com\/dallo-storytelling-allo-storydoing#article","isPartOf":{"@id":"https:\/\/robertcutty.com\/dallo-storytelling-allo-storydoing"},"author":{"name":"Robert Cutty","@id":"https:\/\/robertcutty.com\/#\/schema\/person\/cf3d164cd06a8846e7f562dca6756562"},"headline":"Dallo storytelling allo storydoing","datePublished":"2023-03-22T17:03:02+00:00","dateModified":"2023-03-23T13:28:55+00:00","mainEntityOfPage":{"@id":"https:\/\/robertcutty.com\/dallo-storytelling-allo-storydoing"},"wordCount":352,"commentCount":0,"image":{"@id":"https:\/\/robertcutty.com\/dallo-storytelling-allo-storydoing#primaryimage"},"thumbnailUrl":"https:\/\/robertcutty.com\/wp-content\/uploads\/2023\/03\/Blog-Storytelling.jpeg","keywords":["Business","differenze","marketing","mutamento","storydoing","storytelling"],"articleSection":["Non categorizzato"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/robertcutty.com\/dallo-storytelling-allo-storydoing#respond"]}]},{"@type":"WebPage","@id":"https:\/\/robertcutty.com\/dallo-storytelling-allo-storydoing","url":"https:\/\/robertcutty.com\/dallo-storytelling-allo-storydoing","name":"Dallo storytelling allo storydoing - Robert Cutty","isPartOf":{"@id":"https:\/\/robertcutty.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/robertcutty.com\/dallo-storytelling-allo-storydoing#primaryimage"},"image":{"@id":"https:\/\/robertcutty.com\/dallo-storytelling-allo-storydoing#primaryimage"},"thumbnailUrl":"https:\/\/robertcutty.com\/wp-content\/uploads\/2023\/03\/Blog-Storytelling.jpeg","datePublished":"2023-03-22T17:03:02+00:00","dateModified":"2023-03-23T13:28:55+00:00","author":{"@id":"https:\/\/robertcutty.com\/#\/schema\/person\/cf3d164cd06a8846e7f562dca6756562"},"description":"Ti sei mai chiesto quale sia la differenza tra storytelling e storydoing? Leggi l'articolo intero per capire le differenze.","breadcrumb":{"@id":"https:\/\/robertcutty.com\/dallo-storytelling-allo-storydoing#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/robertcutty.com\/dallo-storytelling-allo-storydoing"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/robertcutty.com\/dallo-storytelling-allo-storydoing#primaryimage","url":"https:\/\/robertcutty.com\/wp-content\/uploads\/2023\/03\/Blog-Storytelling.jpeg","contentUrl":"https:\/\/robertcutty.com\/wp-content\/uploads\/2023\/03\/Blog-Storytelling.jpeg","width":640,"height":427},{"@type":"BreadcrumbList","@id":"https:\/\/robertcutty.com\/dallo-storytelling-allo-storydoing#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/robertcutty.com\/it"},{"@type":"ListItem","position":2,"name":"Dallo storytelling allo storydoing"}]},{"@type":"WebSite","@id":"https:\/\/robertcutty.com\/#website","url":"https:\/\/robertcutty.com\/","name":"Robert Cutty","description":"Agenzia di comunicazione ed organizzazione eventi per adulti e bambini","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/robertcutty.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Person","@id":"https:\/\/robertcutty.com\/#\/schema\/person\/cf3d164cd06a8846e7f562dca6756562","name":"Robert Cutty","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/robertcutty.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/aee35d285e10ef71693ecb44208040923e0a2e5ff218097a4818ad48a83c6419?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aee35d285e10ef71693ecb44208040923e0a2e5ff218097a4818ad48a83c6419?s=96&d=mm&r=g","caption":"Robert Cutty"},"url":"https:\/\/robertcutty.com\/it\/author\/cutty2014"}]}},"_links":{"self":[{"href":"https:\/\/robertcutty.com\/it\/wp-json\/wp\/v2\/posts\/21702","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/robertcutty.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/robertcutty.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/robertcutty.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/robertcutty.com\/it\/wp-json\/wp\/v2\/comments?post=21702"}],"version-history":[{"count":20,"href":"https:\/\/robertcutty.com\/it\/wp-json\/wp\/v2\/posts\/21702\/revisions"}],"predecessor-version":[{"id":21727,"href":"https:\/\/robertcutty.com\/it\/wp-json\/wp\/v2\/posts\/21702\/revisions\/21727"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/robertcutty.com\/it\/wp-json\/wp\/v2\/media\/21725"}],"wp:attachment":[{"href":"https:\/\/robertcutty.com\/it\/wp-json\/wp\/v2\/media?parent=21702"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/robertcutty.com\/it\/wp-json\/wp\/v2\/categories?post=21702"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/robertcutty.com\/it\/wp-json\/wp\/v2\/tags?post=21702"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}